It’s Like This SEO Stuff Works

When I was re-designing and re-writing www.bridgetreddick.com earlier this year, I put some effort into search engine optimization for the site for the first time.

In the past, enough business came from past clients and referrals that I didn’t put any effort into being findable. But now that I’m in St. Louis, a new market for me, I wanted to be easier to find.

How My SEO Is Paying Off

A couple of weeks ago, I noticed that if you Google the phrase “St. Louis Copywriter” (even without the quotation marks), www.bridgetreddick.com comes up on the first page, sometimes as high as the #4 organic search result. Awesome!

And, extra awesome, several of the results that come up ahead of me aren’t copywriters, but sites listing

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Style Guide for Web Writing & Yahoo!

Yahoo is stepping up to fill a huge void in the world of online writing. Their new The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World is now available for pre-order.

I've ordered my copy. Do you have yours?

Why we need a new style guide for the web

The existing guides weren't written for the online world.

The Chicago Manual of Style is really for books. The AP Stylebook is really for newspapers. PR people

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Websites Are Like Museums

Talk to anybody who spends time (and makes money) online and they'll tell you — writing for the web isn't like writing books or speeches or newsletters or anything else. Web writing is special.

Talk to museum people and they'll tell you the same thing — about writing exhibits. Exhibits are special, too.

The funny thing is that exhibits and websites have more in common than you might think.

How Do Museums Teach Kids & Grown-Ups At Once?

Imagine you're walking into a big natural history museum. You walk into the first gallery and look at the

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How I Spent My Recession Vacation

Like many freelancers and small businesses, at the end of 2008, I had some free time on my hands. I'd just moved from the Washington, D.C. area, where I had a network of colleagues and clients, to the St. Louis area, where I didn't know anybody — just in time for the economy to go kerpluey.

Instead of moping or scrambling for business, I put my energies into expanding my skills. I focused on learning more about search engine optimization and writing for the web. I'd always spent time reading great business books, but this time I was more focused.

Websites for Web Writers

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