Websites Are Like Museums

Talk to anybody who spends time (and makes money) online and they'll tell you — writing for the web isn't like writing books or speeches or newsletters or anything else. Web writing is special.

Talk to museum people and they'll tell you the same thing — about writing exhibits. Exhibits are special, too.

The funny thing is that exhibits and websites have more in common than you might think.

How Do Museums Teach Kids & Grown-Ups At Once?

Imagine you're walking into a big natural history museum. You walk into the first gallery and look at the

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