<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Fri, 01 Jun 2012 02:10:38 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>St. Louis Writer/Editor | Blog</title><link>http://www.bridgetreddick.com/blog/</link><description></description><lastBuildDate>Wed, 12 May 2010 15:58:10 +0000</lastBuildDate><copyright></copyright><language>en-US</language><generator>Squarespace Site Server v5.11.81 (http://www.squarespace.com/)</generator><item><title>4-Step Method for Reading Any Book Faster</title><category>Books</category><dc:creator>Bridget Reddick</dc:creator><pubDate>Wed, 12 May 2010 15:41:47 +0000</pubDate><link>http://www.bridgetreddick.com/blog/4-step-method-for-reading-any-book-faster.html</link><guid isPermaLink="false">532649:6153981:7651499</guid><description><![CDATA[<p>I read a lot. Seriously, a lot.</p>
<p>Once, at a meeting, we all had to introduce ourselves with a little fun fact. My fun fact was that I usually read a book or two a week. I thought this was maybe a little quirky, but it was apparently NOT NORMAL. Seriously, the record skipped. Dead silence. People came up to me later to ask about how I can possibly do such a crazy thing.</p>
<p>The truth is, most of my reading is just for fun. I read a lot of fiction and I do a ton of re-reading just because I like it. But I also read a lot of non-fiction, lots of which is useful for my business. And I do actually have a secret method for reading lots of non-fiction pretty fast.</p>
<h2>Here&rsquo;s my secret to reading a lot</h2>]]></description><wfw:commentRss>http://www.bridgetreddick.com/blog/rss-comments-entry-7651499.xml</wfw:commentRss></item><item><title>It’s Like This SEO Stuff Works</title><category>Websites</category><dc:creator>Bridget Reddick</dc:creator><pubDate>Wed, 05 May 2010 15:52:44 +0000</pubDate><link>http://www.bridgetreddick.com/blog/its-like-this-seo-stuff-works.html</link><guid isPermaLink="false">532649:6153981:7574176</guid><description><![CDATA[<p>When I was re-designing and re-writing <a href="http://www.bridgetreddick.com/">www.bridgetreddick.com</a> earlier this year, I put some effort into search engine optimization for the site for the first time.</p>
<p>In the past, enough business came from past clients and referrals that I didn&rsquo;t put any effort into being findable. But now that I&rsquo;m in St. Louis, a new market for me, I wanted to be easier to find.</p>
<h2>How My SEO Is Paying Off</h2>
<p>A couple of weeks ago, I noticed that if you Google the phrase &ldquo;St. Louis Copywriter&rdquo; (even without the quotation marks), <a href="http://www.bridgetreddick.com/">www.bridgetreddick.com</a> comes up on the first page, sometimes as high as the #4 organic search result. Awesome!</p>
<p>And, extra awesome, several of the results that come up ahead of me aren&rsquo;t copywriters, but sites listing</p>]]></description><wfw:commentRss>http://www.bridgetreddick.com/blog/rss-comments-entry-7574176.xml</wfw:commentRss></item><item><title>Shortlisted for Flash Fiction Prize</title><category>News</category><category>Writing</category><dc:creator>Bridget Reddick</dc:creator><pubDate>Sat, 17 Apr 2010 16:34:56 +0000</pubDate><link>http://www.bridgetreddick.com/blog/shortlisted-for-flash-fiction-prize.html</link><guid isPermaLink="false">532649:6153981:7367980</guid><description><![CDATA[<p>A month or two ago, on a whim, I wrote a one-page story and entered in a contest run by <a href="http://www.fishpublishing.com/index.php" target="_blank">Fish Publishing</a>.</p>
<p><span class="blue">Fish Publishing</span> is  an independent publishing            company based in the West of Ireland. It has been running  writing contests since  1994 with the goal to discover, encourage and promote new writers.</p>
<p><a href="http://www.fishpublishing.com/flash-fiction-contest-competition.php" target="_blank">The one-page story contest</a> (also called "flash fiction") was established in 2004. The goal for each writer is "to create, in a tiny fragment, a completely resolved            and compelling story in 300 words or less."</p>
<p>The 10 winners and the top prize will be announced at the end of the month, but the <a href="http://www.fishpublishing.com/one-page-story-shortlist-2010.php" target="_blank">short list</a> of 114 (out of 1,500 entries) was announced today and my story, "Rebellion", is on it!</p>
<p>&nbsp;</p>]]></description><wfw:commentRss>http://www.bridgetreddick.com/blog/rss-comments-entry-7367980.xml</wfw:commentRss></item><item><title>4 Years Ago Today</title><category>News</category><dc:creator>Bridget Reddick</dc:creator><pubDate>Fri, 16 Apr 2010 20:16:22 +0000</pubDate><link>http://www.bridgetreddick.com/blog/4-years-ago-today.html</link><guid isPermaLink="false">532649:6153981:7363165</guid><description><![CDATA[<p>April 16, 2006 was the first day I opened my freelance business. In the four years I've been in business I've pitched, signed and completed hundreds of thousands of dollars in business (not bad for a one-woman shop).</p>
<p>Some of the highlights have been . . .</p>
<ul>
</ul>
<ul>
<li>My first <strong>book</strong>, coming out from <a href="http://www.familyarchives.com" target="_blank">FamilyArchives.com</a> later this year (read an <a href="http://www.bridgetreddick.com/storage/OralHistoryBookExcerpt.pdf">excerpt</a>).</li>
</ul>
<ul>
<li>Content for many <strong>websites </strong>including <a href="http://heritagewerks.com/" target="_blank">heritagewerks.com</a>, <a href="http://familyarchives.com/" target="_blank">familyarchives.com</a> and <a href="http://www.constitutionfacts.com/" target="_blank">constitutionfacts.com</a> and others.</li>
</ul>
<ul>
<li>Relocated from Virginia to the greater <strong>St. Louis </strong>area.</li>
</ul>
<ul>
<li>Dozens of <strong>word-of-mouth marketing </strong>stories for the <a href="http://www.snow-companies.com/" target="_blank">Snow Companies</a> on behalf of clients like Genentech and EMD Serono.</li>
</ul>
<ul>
<li>Given hundreds of dollars to <a href="http://www.miriamskitchen.org/" target="_blank">Miriam's  Kitchen</a> and the <a href="http://www.stlfoodbank.org/" target="_blank">St. Louis Area  Foodbank</a>.</li>
</ul>
<ul>
<li>Working with a <strong>thought leader </strong>on <a href="http://blogs.usatoday.com/oped/2009/12/column-sinister-muslim-stereotype-fades.html" target="_blank">op-ed pieces published in <em>USA Today Online</em></a>.</li>
</ul>
<ul>
<li><strong>Content marketing</strong>, including new quizzes, fun      facts and Facebook page for <a href="http://www.constitutionfacts.com/">ConstitutionFacts.com</a>, including flagship quiz that has been taken      over 60,000 times since launch in Sept. 2009.</li>
</ul>
<ul>
<li><strong>Business blogging </strong>for Furniture Brands (<a href="http://www.henredonblog.com/">Henredon</a>, <a href="http://blog.pearsontextiles.com/">Pearson Textiles</a>, and <a href="http://www.furnituredesigned.com/">Furniture      Designed</a>) on behalf of <a href="http://www.durbinmedia.com/">Durbin      Media</a> of Ladue, Missouri.</li>
</ul>
<ul>
<li>Advised many friends and colleagues about launching their own <strong> freelance </strong>businesses.</li>
</ul>
<ul>
<li>Led <strong>corporate history </strong>projects including creation of unique history quiz      cube for <a href="http://www.mcdean.com/">M.C. Dean, Inc.</a> of      Sterling, Virginia, on behalf of <a href="http://www.corporatehistory.net/">CorporateHistory.net</a> of Hasbrouck Heights, New Jersey, working with <a href="http://www.craigsimondesign.com/">Craig Martin Simon Design</a> of St. Louis.</li>
</ul>
<ul>
<li><strong>Copyediting </strong>for publishers, including <a href="http://www.history.org/Publications/books/index.cfm">Colonial Williamsburg</a> and the <a href="http://oieahc.wm.edu/pub/book.cfm?Action=Recent">Omohundro Institute/UNC Chapel Hill Press</a> (Chicago Style).</li>
</ul>
<ul>
<li>Production <strong>proofreading </strong>and for <a href="http://www.mdconsult.com/">MD Consult</a> and <a href="http://www.anheuser-busch.com/">Anheuser-Busch</a> on behalf of <a href="http://www.liberateyourbrand.us/">Switch</a> of St. Louis, Missouri (AP Style).</li>
</ul>
<ul>
</ul>]]></description><wfw:commentRss>http://www.bridgetreddick.com/blog/rss-comments-entry-7363165.xml</wfw:commentRss></item><item><title>A Proofreader's Tools</title><category>Proofreading</category><dc:creator>Bridget Reddick</dc:creator><pubDate>Mon, 12 Apr 2010 13:53:00 +0000</pubDate><link>http://www.bridgetreddick.com/blog/a-proofreaders-tools.html</link><guid isPermaLink="false">532649:6153981:7301492</guid><description><![CDATA[<p>Proofreading sounds like something anybody can do. When your mom reads your 5th grade homework, she&rsquo;s proofreading it.</p>
<p>But professional proofreading is a specialized skill that&rsquo;s as much about knowing where to find the answers as about knowing the answers.</p>
<p>So here&rsquo;s my list of the proofreader&rsquo;s must-have resources.</p>
<h2>A Business Proofreader&rsquo;s Must-Haves</h2>
<p>AP Style is the default for almost all business communication (at least <a href="http://www.bridgetreddick.com/blog/style-guide-for-web-writing-yahoo.html" target="_blank">for now</a>), so the <a href="http://www.apstylebook.com/" target="_blank">AP Style Guide</a> is</p>]]></description><wfw:commentRss>http://www.bridgetreddick.com/blog/rss-comments-entry-7301492.xml</wfw:commentRss></item><item><title>Style Guide for Web Writing &amp; Yahoo!</title><category>Proofreading</category><category>Websites</category><category>Writing</category><dc:creator>Bridget Reddick</dc:creator><pubDate>Thu, 08 Apr 2010 16:02:56 +0000</pubDate><link>http://www.bridgetreddick.com/blog/style-guide-for-web-writing-yahoo.html</link><guid isPermaLink="false">532649:6153981:7268244</guid><description><![CDATA[<p>Yahoo is stepping up to fill a huge void in the world of online writing. Their new <a href="http://www.amazon.com/gp/product/031256984X?ie=UTF8&amp;tag=behindthegrammar-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=031256984X" target="_blank"><em>The Yahoo!  Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating  Content for the Digital World</em></a> is now available for pre-order.</p>
<p>I've ordered my copy. Do you have yours?</p>
<h2>Why we need a new style guide for the web</h2>
<p>The existing guides weren't written for the online world. <em></em></p>
<p><em>The Chicago Manual of Style </em>is really for books. <em>The AP Stylebook </em>is really for newspapers. PR people</p>]]></description><wfw:commentRss>http://www.bridgetreddick.com/blog/rss-comments-entry-7268244.xml</wfw:commentRss></item><item><title>Websites Are Like Museums</title><category>Exhibits</category><category>Websites</category><category>Writing</category><dc:creator>Bridget Reddick</dc:creator><pubDate>Wed, 31 Mar 2010 22:34:32 +0000</pubDate><link>http://www.bridgetreddick.com/blog/websites-are-like-museums.html</link><guid isPermaLink="false">532649:6153981:7191599</guid><description><![CDATA[<p>Talk to anybody who  spends time (and makes money) online and they'll tell you &mdash; writing for the web isn't like writing books or speeches or newsletters or anything else. <a href="http://www.bridgetreddick.com/websites-social-media/">Web writing</a> is special.</p>
<p>Talk to museum people and they'll tell you the same thing &mdash; about <a href="http://www.bridgetreddick.com/exhibits/">writing exhibits</a>. Exhibits are special, too.</p>
<p>The funny thing is that exhibits and websites have more in common than you might think.</p>
<h2>How Do Museums Teach Kids &amp; Grown-Ups At Once?</h2>
<p>Imagine you're walking into a big natural history museum. You walk into the first gallery and look at the</p>]]></description><wfw:commentRss>http://www.bridgetreddick.com/blog/rss-comments-entry-7191599.xml</wfw:commentRss></item><item><title>How I Spent My Recession Vacation</title><category>Books</category><category>News</category><category>Websites</category><category>Writing</category><dc:creator>Bridget Reddick</dc:creator><pubDate>Tue, 23 Mar 2010 16:40:23 +0000</pubDate><link>http://www.bridgetreddick.com/blog/how-i-spent-my-recession-vacation.html</link><guid isPermaLink="false">532649:6153981:7105929</guid><description><![CDATA[<p><span>Like many freelancers and small businesses, at the end of 2008, I had some free time on my hands. I'd just moved from the Washington, D.C. area, where I had a network  of colleagues and clients, to the St. Louis area, where I didn't know  anybody &mdash; just in time for the economy to go kerpluey.</span></p>
<p>Instead of moping or scrambling for business, I put my energies into expanding my skills. I focused on learning more about search engine optimization and writing for the web. I'd always spent time reading <a href="http://bridgetreddick.squarespace.com/blog/business-books-i-love.html">great business books</a>, but this time I was more focused.</p>
<h2><span><span>Websites</span> for Web Writers</span></h2>]]></description><wfw:commentRss>http://www.bridgetreddick.com/blog/rss-comments-entry-7105929.xml</wfw:commentRss></item><item><title>Business Books I Love</title><category>Books</category><dc:creator>Bridget Reddick</dc:creator><pubDate>Tue, 23 Mar 2010 16:17:20 +0000</pubDate><link>http://www.bridgetreddick.com/blog/business-books-i-love.html</link><guid isPermaLink="false">532649:6153981:7105863</guid><description><![CDATA[<p>Since I started my freelance business in 2006, I've always put time and effort into increasing my skills. I talked with more seasoned freelancers and I joined business groups. But most importatly &mdash; I read great books and articles.</p>
<p>My favorite resource for a long time has been the <a href="http://personalmba.com/" target="_blank">Personal MBA</a>.</p>
<p>I stumbled across it several years ago when I was looking for business school syllabi online. I was hoping to identify books that people read in MBA programs, so I could read the books without spending</p>]]></description><wfw:commentRss>http://www.bridgetreddick.com/blog/rss-comments-entry-7105863.xml</wfw:commentRss></item><item><title>Dashed Off</title><category>Proofreading</category><category>Writing</category><dc:creator>Bridget Reddick</dc:creator><pubDate>Thu, 18 Mar 2010 15:55:39 +0000</pubDate><link>http://www.bridgetreddick.com/blog/dashed-off.html</link><guid isPermaLink="false">532649:6153981:7051758</guid><description><![CDATA[<p>I think I see more confusion and problems with dashes than almost any other punctuation mark these days (with the possible exception of the ongoing serial comma wars). Part of the problem is that Microsoft and html both make it really hard to get hyphens right.</p>
<p>So here a quick guide to dashes in common word processing and online writing situations.</p>
<h2>Dash v. Hyphen</h2>
<p>(-) A hyphen connects two words. Like obsessive-compulsive. (Why did I choose obsessive-compulsive to illustrate this nitpicky punctuation point? Uh, no reason.)</p>]]></description><wfw:commentRss>http://www.bridgetreddick.com/blog/rss-comments-entry-7051758.xml</wfw:commentRss></item></channel></rss>
