It’s Like This SEO Stuff Works
Wednesday, May 5, 2010 at 10:52AM When I was re-designing and re-writing www.bridgetreddick.com earlier this year, I put some effort into search engine optimization for the site for the first time.
In the past, enough business came from past clients and referrals that I didn’t put any effort into being findable. But now that I’m in St. Louis, a new market for me, I wanted to be easier to find.
How My SEO Is Paying Off
A couple of weeks ago, I noticed that if you Google the phrase “St. Louis Copywriter” (even without the quotation marks), www.bridgetreddick.com comes up on the first page, sometimes as high as the #4 organic search result. Awesome!
And, extra awesome, several of the results that come up ahead of me aren’t copywriters, but sites listing copywriter jobs (including Craigslist). Woo hoo!
And now, for the first time in my four years in business, I’ve started getting cold calls from strangers who found me by Googling what they wanted.
How I Did It — Optimizing BridgetReddick.com
Site Map
I started with my basic site map — about me, about what I do, client testimonials, the blog and a contact page. Then I started thinking more specifically about the kinds of services I offer, the kinds of projects I work on, and the kinds of clients I want to find me.
I created a set of sub-pages that would give me the chance to explain a little more about what I do and show some specific samples, but they could also act as landing pages for some of my specialties, including website/seo writing, branded content, books, exhibits, company history, proofreading and project management.
Key Words
Competing nationally for search engine rankings as a writer/copywriter would be challenging. Plus I already have a lot of out-of-town clients and would rather focus on building my local client base here in St. Louis.
So I included the words St. Louis and Saint Louis in my list of potential key word phrases as often as possible.
Then I chose two of my key word phrases for each page.
For the subject/landing pages, I chose key words that were very targeted to each specialty.
For several of my main pages, I chose the same basic key words: “St. Louis Copywriter” and “Saint Louis Writer.” These are the most important key words that I want to rank well for, so I chose them for several pages.
Title Tags
I used my two key words in the title tags for each page. I put the most important key word phrase first, then a comma, and then the second. Then each page title ended with a hyphen and my name, which is also the name of my entire site. The title of my home page comes up as “St. Louis Copywriter, Saint Louis Writer - Bridget Reddick.”
Keeping my name as the title of the entire site was important to me because, besides my new key words, I want to continue to rank well for a Google search of my own name.
Bridget Reddick Is A Key Word
Right now, if you Google “Bridget Reddick” (even without the quotation marks), just about every result on the first page is really me, starting with www.bridgetreddick.com near the top.
I don’t want that to change.
(The fact that my name is built right into my domain name, of course, helps.)
Copywriting & Headers
Finally, I worked my key words into the copy on each page as much as I could, especially in the headers.
For example, if you look at my About page, you’ll see that the very first headline is “St. Louis Copywriter, Bridget Reddick.” That’s no accident!
Websites
Reader Comments (3)
Good post!
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